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Paskuhan sa Avia opens, Christmas meets community in Alabel


The holiday season in Alabel, Sarangani Province, just hit a festive high note with the opening of Paskuhan sa Avia at the newly developed Avia Estate. More than just twinkling lights and carols, this celebration is a milestone for Alabel as it steps confidently toward a brighter future.

The event marks the start of weekend festivities running throughout December and into the first weekend of January 2025, with the promise of holiday cheer, entertainment, and culinary delights. But Paskuhan sa Avia isn’t just about spreading Christmas joy—it’s about showcasing what Avia Estate and Alabel have to offer.




Why Alabel? The Vision Behind Avia Estate

During the program, Alsons Development President and CEO Miguel Rene A. Dominguez gave a heartfelt opening speech addressing a question many may have been pondering: Why Alabel for such a project? His answer was simple but profound:

“Alabel is a place where you can breathe fresh air, where you can live in nature, and we want to share it with people not only from Sarangani but from other places as well.”


Dominguez went on to highlight an exciting development within the township—a Public Safety and Security Center that is set to open soon. This facility underscores Avia Estate’s commitment to the welfare of the local community, ensuring that the area is not just a place to live but a safe and thriving environment.

Paskuhan sa Avia: What to Expect

As the lights glimmered across Avia Estate tonight, they illuminated more than just the township—they lit up the spirits of the attendees. Here’s what visitors can look forward to:

  1. Live Performances
    Throughout the event, musical acts and performers are lined up to keep the crowd entertained. Whether you’re a fan of Christmas carols, pop hits, or local talent, there’s something for everyone.

  2. Food and Treats
    Local food concessionaires have set up shop to offer a wide array of delectable dishes and festive snacks. From classic Filipino delicacies to innovative creations, there’s plenty to satisfy your holiday cravings.

  3. Activities for All Ages
    Family-friendly activities, including arts and crafts, games, and more, promise to keep kids and adults alike entertained. For those looking to snap the perfect holiday photo, the decorations across Avia Estate provide an Instagram-worthy backdrop.

  4. Community Connection
    Beyond the festivities, the event serves as a gathering point for locals and visitors alike, fostering a sense of camaraderie and community pride.






Alabel’s Road to Cityhood

Adding to the excitement of the evening, Mayor Vic Paul M. Salarda took the stage to share how Avia Estate contributes to Alabel’s progress. According to Mayor Salarda, Alabel is poised for cityhood, having met the necessary criteria in land area, population, and income over the past three years.


He acknowledged the role of projects like Avia Estate in driving economic growth and elevating the town’s profile, both locally and regionally. For the residents of Alabel, this means greater opportunities and a brighter future.

Avia Estate: More Than a Township

At its core, Avia Estate is not just a real estate project—it’s a vision for the future of Alabel and the broader SOCCSKSARGEN region. As the first township project in the area, Avia Estate represents a bold step forward, combining residential, commercial, and recreational spaces in a master-planned community.

Developed by Alsons Development and Investment Corporation (Alsons Dev), Avia Estate embodies the company’s commitment to creating spaces that enrich lives. With over 50 years of experience under its belt, Alsons Dev has brought the same attention to detail and quality to Avia Estate as it has to its other landmark projects.

One of the highlights within the township is Narra Park Residences, a residential community that blends modern living with Alabel’s natural charm. Spread across 13 hectares, Narra Park Residences offers open lots, bungalows, and two-story homes, all designed with an Asian Tropical aesthetic. The inclusion of green spaces and parks throughout the development ensures that residents can enjoy a balanced, serene lifestyle.

Building Buzz and Holiday Spirit

Paskuhan sa Avia isn’t just a celebration; it’s also a chance for the public to experience the vision behind Avia Estate firsthand. Events like this create buzz around the township while giving the community a taste of the lifestyle it aims to offer.

For those considering a visit, the event’s weekend schedule means there’s plenty of time to explore what Paskuhan sa Avia has to offer. Bring your family and friends, soak up the festive atmosphere, and experience a Christmas celebration that combines tradition with innovation.

What This Means for Alabel

The opening of Paskuhan sa Avia represents more than just holiday cheer—it’s a turning point for Alabel. With the Avia Estate project, the town is not only keeping pace with the growth of the SOCCSKSARGEN region but setting a standard for sustainable and community-focused development.


From the fresh air and scenic landscapes to the carefully planned amenities and public facilities, Avia Estate is a testament to what’s possible when progress meets purpose. And as Alabel edges closer to cityhood, events like Paskuhan sa Avia remind us that the true spirit of the holidays lies in coming together as a community to celebrate our shared dreams and aspirations.

So, whether you’re a local, a visitor, or someone looking for your next big investment, Paskuhan sa Avia is an event you won’t want to miss. It’s not just about Christmas—it’s about the future of Alabel and the incredible possibilities that lie ahead.

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