Five URC brands are still top picks among Filipino homes

Part of Filipino Homes: URC products are among the top picks of Filipino households, according to the 2025 Brand Footprint Report of global consulting firm Worldpanel by Numerator.

Five flagship brands from food and beverage firm Universal Robina Corp. (URC) have landed in an exclusive list of products consistently chosen by millions of Filipino households.

Great Taste, C2, Piattos, Nissin and Payless were all among the most chosen FMCG brands in the Philippines according to the 2025 Brand Footprint Report of global consulting firm Worldpanel by Numerator.

“The results of this study show that our brands continue to earn the trust and loyalty of Filipino consumers,” said URC Chief Marketing Officer Karen Ong. “We’re proud that our products remain staples in homes across the country,” she added.

The Brand Footprint report is Worldpanel’s annual ranking of the most chosen FMCG brands worldwide. It uses a metric called “consumer reach points” (CRP) to measure a brand’s strength based on how many shoppers are buying the brand and how often. It essentially shows which brands are winning at the point of purchase.

One CRP represents a single instance of a shopper choosing a brand – integrating data on population, penetration and frequency – to provide a holistic view of brand performance.

“With more time spent out and about and an easing of inflation, Filipinos shop more often. This means more opportunities for each brand to be bought.” said Marie-Anne Lezoraine, Managing Director for Worldpanel by Numerator in the Philippines

Coffee brand Great Taste was in the top 10 most chosen FMCG brands in the Philippines, with 367 million CRP. It was also the fourth most chosen brand in the beverage sector.

Ready-to-drink green tea beverage C2 also landed in the beverage sector list with 33 million CRP.

Potato snack Piattos outpaced its rivals in the food sector, holding steady at seventh in the rankings, with 180 million CRP.

Noodle brands Nissin, with 101 million CRP, and Payless, at 73 million CRP, likewise landed in the most chosen brands list for food sector.

Worldpanel said an economic rebound in 2024 had led to a 6 per cent jump in consumer spending on FMCG brands.

“Brands that remained visible and accessible during this recovery period saw stronger gains in consumer engagement,” said Karen Ong. “URC’s portfolio clearly benefited from that momentum.”

URC produces iconic brands such as Great Taste, C2 Cool & Clean, Piattos, Maxx candy and Cream-O cookies, which have been part of Filipinos’ lives for decades. One of the country’s largest food and beverage manufacturers, URC also has significant, and growing, presence in ASEAN. Its leading regional brands include Lexus, Tivoli and Fun-O.